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What is kungfupunk? The kung fu punk style of Phantom Blade Zero

Kungfupunk, often written “kung fu punk”, is S-GAME’s own name for the style of Phantom Blade Zero: in the studio’s words, a world “where traditional Kungfu collides with steampunk machinery and body modification”.

A snow-covered machine with a cluster of metal tubes and a toothed wheel, below an icy tiered building with smoking chimneys.
In the foreground, a snow-covered machine with a cluster of long metal tubes and a toothed wheel; behind it, a large cogwheel stands before an icy, tiered building with upturned eaves and smoking chimneys. Frame from the official State of Play gameplay deep dive, PlayStation on YouTube, blh1v1dGJ2s, 7:49 · © PARAWULIN PRODUCTION LIMITED / S-GAME

It names the game’s art direction and setting, not a separate genre with its own rules: S-GAME calls it an “art direction” and an “aesthetic”, while director Soulframe Liang describes the game itself as a “kung fu action game”.

Kungfupunk in five lines
What it isS-GAME’s name for the game’s art direction and aesthetic.
Who coined itSoulframe Liang, the game’s creator and director, introduced the name in his May 2023 announcement post, in the studio’s voice: “We call this overall art direction ‘Kungfupunk’.” A Chinese preview writer calls it his original concept.
What it mixesKung fu and wuxia cinema with steampunk machinery, mechanical prosthetics, industrial ruins, the occult and modern rock music.
Chinese name on the Chinese Steam page and the official Chinese site.
SpellingOne word, “kungfupunk”, in official English text; press also writes “kung fu punk” and “Kung Fu-punk”.
On this page 9 sections
  1. What does kungfupunk mean?
  2. Who coined kungfupunk?
  3. What does kungfupunk mix together?
  4. What does kungfupunk look like in the game?
  5. Where does kungfupunk come from? From Rainblood to Phantom Blade
  6. Kungfupunk vs wuxia, xianxia, steampunk and cyberpunk
  7. Is kungfupunk a genre?
  8. What is not yet known
  9. Kungfupunk FAQ

What does kungfupunk mean?

The clearest official definition is spoken in the State of Play gameplay deep dive that PlayStation broadcast in August 2026. Over an aerial view of a lakeside town, the subtitles read:

“The ‘Phantom World’ is our stage for the style we call Kungfupunk: where traditional Kungfu collides with steampunk machinery and body modification.”

Spoken in the State of Play video, burned-in English subtitles, PlayStation on YouTube, 6:08–6:17. PC Gamer attributes this part of the narration to Soulframe Liang; GosuGamers credits the description to him too.

The Steam page, written by S-GAME, lists the parts: “Martial arts, cold steel, mechanical prosthetics, crumbling industrial ruins, traditional Chinese aesthetics, and modern rock music. Together, they create the dark, unmistakable aesthetic of kungfupunk.” The sentence before it reads: “The golden age of wuxia cinema collides with punk fantasy in Phantom Blade Zero.”

Earlier in the same broadcast, Donnie Yen, introduced on screen as the game’s Creative Consultant, says: “Phantom Blade Zero embraces both imaginations and distinct cultural elements to create a new aesthetic we call ‘Kungfupunk’.”

The word also covers how the fights are staged. S-GAME’s official site says the Year of the Snake boss fight used motion capture from several martial artists, directed by veteran action choreographers, “to deliver what we’ll call a ‘kungfupunk’ experience — rooted in tradition, expressed through something eerie yet novel.”

Who coined kungfupunk?

The name was introduced by Soulframe Liang, founder of S-GAME and the game’s creator and director. The earliest official use we found is his announcement post on the PlayStation Blog of 24 May 2023. Under a heading “Kungfupunk”, the post, written in the studio’s “we”, says the game adds “a heavy dose of punk spirit, alongside with stylish visuals. We call this overall art direction ‘Kungfupunk’.”

In the same post he describes the game’s universe, the Phantom World, as a place where you will find “Chinese Kungfu, intricate machines reminiscent of steampunk, arts of the occult, and intriguing stuff that doesn’t quite fit into any of these categories.”

A Chinese preview credits the idea to him by name: a Zhihu Games writer’s six-hour preview, reposted on gcores in 2026, calls kungfupunk a style that blends traditional Chinese wuxia and kung fu culture with modern pop elements, and says it is Liang Qiwei’s original concept (our translation; Liang Qiwei is the Chinese form of his name).

In English interviews Liang says it in three words. To RPG Site in December 2025: “The style we are creating for Phantom Blade Zero is called Kung fu punk, where we incorporate our traditional Kung fu and Chinese culture with modern fashion elements, like steampunk, cyberpunk, some fashion elements”.

We found no source that dates the word before 2023.

What does kungfupunk mix together?

Each ingredient below is named by S-GAME or by Liang. Nothing is added from our own reading.

The parts of kungfupunk, and who names each one
IngredientNamed by
Traditional kung fu and Chinese martial artsState of Play deep dive, 6:08 (“traditional Kungfu”); Steam (“Martial arts”)
Wuxia cinemaSteam (“The golden age of wuxia cinema collides with punk fantasy”)
Steampunk machineryState of Play deep dive (“steampunk machinery”); PlayStation Blog, 2023 (“intricate machines reminiscent of steampunk”)
Body modification and mechanical prostheticsState of Play deep dive (“body modification”); Steam (“mechanical prosthetics”)
Industrial ruinsSteam (“crumbling industrial ruins”)
The occultPlayStation Blog, 2023 (“arts of the occult”)
Modern rock musicSteam (“modern rock music”)
Cyberpunk and modern fashionLiang to RPG Site, December 2025 (“steampunk, cyberpunk, some fashion elements”)
A dark toneSteam (“the dark, unmistakable aesthetic”); Steam users also tag the game Dark Fantasy

In a 2024 interview with Gamersky, Liang explains the idea in Chinese: on the art side, kungfupunk takes traditional Chinese aesthetics apart and mixes them with modern or pop elements, the way Jay Chou’s songs, Chinese street-fashion brands or designer toys do. He adds that it should run through the whole game, not only the visuals: the way the story is told, the characters and the underlying setting. His example is Sha-Chi and Sha-Chi body modification, where very cool mechanical armour bursts out of the human body (our translation).

What does kungfupunk look like in the game?

The official images show the mix directly. Each caption describes only what is visible in the frame.

A tattooed man holds up a large metal lion head with a glowing round opening in its mouth.
A tattooed, grey-haired man holds up a large metal lion head with red eyes; a round opening in its mouth glows white and orange. A carved wooden lattice screen is behind him. Screenshot from the official media library, screenshots/char_Leidang.jpg · © PARAWULIN PRODUCTION LIMITED / S-GAME
A long-haired man, one side of his face covered in engraved metal, holds a baby before a burning building.
A long-haired man, one side of his face covered in engraved metal, holds a baby wrapped in patterned cloth; a building burns behind them. Screenshot from the official media library, screenshots/tga_1.png · © PARAWULIN PRODUCTION LIMITED / S-GAME
An old man with white hair and beard wears round metal lenses over both eyes.
An old man with white hair and beard wears round metal lenses over both eyes, in a shaded wood. Screenshot from the official media library, screenshots/001.jpg · © PARAWULIN PRODUCTION LIMITED / S-GAME

Previews describe the same blend in the buildings. The Zhihu Games writer, standing below a tower in the preview build, describes carved beams, painted rafters and upturned eaves of Chinese pavilions fused with steel frames, chimneys, tangled pipes and hot boilers (our translation).

The same preview calls music the other half of kungfupunk: traditional Chinese instruments mixed with psychedelic electronic sounds, by a composer who has scored the series since Rainblood (our translation).

English previews sum it up in their own words. DualShockers calls kungfupunk “essentially a stylized reinterpretation of Wuxia, a classic genre of Chinese martial arts fantasy, infused with a dark, industrial steampunk aesthetic.”

Where does kungfupunk come from? From Rainblood to Phantom Blade

Liang’s 2023 post traces the game to Rainblood: Town of Death, which he says he made himself with RPG Maker in 2010. Rainblood grew into a franchise renamed Phantom Blade, mostly smartphone games released only in China. He calls Phantom Blade Zero “the spiritual rebirth of the original Rainblood”, and says it “has never changed in its core”.

In the 2024 Gamersky interview, Liang says the new game has two identities: a spiritual successor with nods for long-time players, and a completely new game that needs no knowledge of the earlier story (our translation).

The earlier games, their cast and how the new story connects are on the Rainblood story so far.

Kungfupunk vs wuxia, xianxia, steampunk and cyberpunk

The middle column gives a standard definition of each word. The right column gives only what S-GAME’s own texts say about the word in connection with Phantom Blade Zero.

Kungfupunk and its neighbours
WordWhat it meansWhat S-GAME says
Wuxia“a genre of fiction or cinema that features warrior heroes, usually set in ancient China”The PlayStation Blog of August 2026 calls the game “our dark wuxia action game”; Liang’s on-screen introduction calls it “a dark Wuxia epic”.
Xianxia“a genre of Chinese fantasy literature heavily inspired by Chinese mythology”, whose heroes are often cultivators seeking immortalityNone of the official texts we read uses the word xianxia: the Steam pages in English and Chinese, the official site and the PlayStation Blog posts of May 2023 and August 2026.
Steampunk“a type of science fiction set in a time when machines used steam for power, often the 19th century”“steampunk machinery” (State of Play); “intricate machines reminiscent of steampunk” (2023).
Cyberpunk“stories set in an unpleasant imaginary future world controlled by technology and computers”The official texts we read do not use the word. Liang names cyberpunk as one modern influence in an interview.
KungfupunkS-GAME’s own word: “traditional Kungfu collides with steampunk machinery and body modification”An “art direction” (2023) and an “aesthetic” (Steam, State of Play).

Our reading of the table, not a source’s: in S-GAME’s wording the machines are steam-age machinery and prosthetics, not computers, and the base is wuxia rather than xianxia.

Is kungfupunk a genre?

S-GAME uses it for the look and feel, not as the game’s genre. For the genre, the sources give other labels:

  • The Steam page lists the genre as Action and RPG.
  • The PlayStation Blog of August 2026, signed by Liang, calls it a “dark wuxia action game”.
  • Liang told PC Gamer the studio wants “to create a new subgenre [within] the RPG or action game: a kung fu action game.”
  • A June 2025 letter from Liang, quoted by Push Square, asks: “Maybe it could create a new identity that is Wuxia Action Games?”

Whether the game counts as a soulslike is a separate question, answered on Is Phantom Blade Zero a soulslike?

What is not yet known

Open questions about the word
The first use of the wordThe earliest official use we found is May 2023. Whether Liang used it earlier, for instance in Chinese, is not in the sources we read.
Who speaks the 6:08 lineIt is spoken over gameplay, after Liang introduces himself on screen at 2:48; no one is shown speaking. PC Gamer attributes this part of the narration to Liang, and GosuGamers credits the description to him.
Whether the game’s menus use the wordNot known until launch on 29 October 2026.

Kungfupunk FAQ

What does kungfupunk mean?

It is S-GAME’s name for the style of Phantom Blade Zero: “traditional Kungfu collides with steampunk machinery and body modification”, in the words of the official State of Play deep dive. The Steam page adds mechanical prosthetics, industrial ruins, traditional Chinese aesthetics and modern rock music.

Is it “kungfupunk” or “kung fu punk”?

Official English text writes one word, “kungfupunk” or “Kungfupunk”: the Steam page, the official site, the 2023 PlayStation Blog post and the State of Play subtitles. Press coverage also writes “kung fu punk” (GosuGamers, Wccftech, Inven Global) and “Kung Fu-punk” (GamingBible).

Who came up with the word kungfupunk?

The name was introduced in Soulframe Liang’s PlayStation Blog post of 24 May 2023, which says, in the studio’s voice, “We call this overall art direction ‘Kungfupunk’.” A Chinese preview writer calls it Liang’s original concept.

Is Phantom Blade Zero wuxia or xianxia?

S-GAME calls it wuxia: “our dark wuxia action game” on the PlayStation Blog, and “a dark Wuxia epic” in Liang’s State of Play introduction. None of the official texts we read uses the word xianxia.

Is kungfupunk the same as cyberpunk?

No. Cyberpunk is usually about a future run by computers. S-GAME’s definition of kungfupunk names traditional kung fu, steampunk machinery and body modification. Liang has named cyberpunk as one modern influence among several in an interview.

Is kungfupunk.com the official Phantom Blade Zero site?

No. Kungfupunk.com is an unofficial fan field manual, not made or endorsed by S-GAME. The official site is pbz.s-game.com. See About.

Sources for this page 37
  1. Introduction Official State of Play gameplay deep dive, 6:08
  2. Introduction Official PlayStation Blog, 24 May 2023, and the Steam page; Press-reported PC Gamer, August 2025
  3. Introduction Official PlayStation Blog, 2023; Steam page
  4. Introduction Official PlayStation Blog, 24 May 2023; Press-reported Zhihu Games writer, reposted on gcores, 2026
  5. Introduction Official Steam page; PlayStation Blog, 2023
  6. Introduction Official Steam (Simplified Chinese); official site
  7. Introduction Official Steam page; Press-reported GosuGamers, GamingBible
  8. What does kungfupunk mean? Official
  9. What does kungfupunk mean? Official Steam store page, read 14 October 2026
  10. What does kungfupunk mean? Official State of Play gameplay deep dive, 1:22–1:32, burned-in subtitles
  11. What does kungfupunk mean? Official pbz.s-game.com, news post, January 2025
  12. Who coined kungfupunk? Official PlayStation Blog, 24 May 2023, signed by Soulframe Liang
  13. Who coined kungfupunk? Official PlayStation Blog, 24 May 2023
  14. Who coined kungfupunk? Press-reported Zhihu Games writer’s six-hour preview, reposted on gcores (a user submission there), 2026, in Chinese
  15. Who coined kungfupunk? Press-reported RPG Site interview, 19 December 2025
  16. Who coined kungfupunk? Unconfirmed Absence in the sources we read, not a confirmed first use.
  17. What does kungfupunk mix together? Official
  18. What does kungfupunk mix together? Official
  19. What does kungfupunk mix together? Press-reported
  20. What does kungfupunk mix together? Official Store data user-defined tag
  21. What does kungfupunk mix together? Press-reported Gamersky interview, 16 July 2024, in Chinese
  22. What does kungfupunk look like in the game? Press-reported Zhihu Games writer, reposted on gcores, 2026, in Chinese
  23. What does kungfupunk look like in the game? Press-reported DualShockers, October 2026
  24. Where does kungfupunk come from? From Rainblood to Phantom Blade Press-reported Gamersky, 16 July 2024, in Chinese
  25. Where does kungfupunk come from? From Rainblood to Phantom Blade Press-reported Gamersky, 16 July 2024; Official Steam (Simplified Chinese)
  26. Kungfupunk vs wuxia, xianxia, steampunk and cyberpunk Oxford Learner’s Dictionaries
  27. Kungfupunk vs wuxia, xianxia, steampunk and cyberpunk Official PlayStation Blog; State of Play, 2:58
  28. Kungfupunk vs wuxia, xianxia, steampunk and cyberpunk Unconfirmed English Wikipedia, read 14 October 2026
  29. Kungfupunk vs wuxia, xianxia, steampunk and cyberpunk Unconfirmed Absence in the sources we read.
  30. Kungfupunk vs wuxia, xianxia, steampunk and cyberpunk Oxford Learner’s Dictionaries
  31. Kungfupunk vs wuxia, xianxia, steampunk and cyberpunk Oxford Learner’s Dictionaries
  32. Kungfupunk vs wuxia, xianxia, steampunk and cyberpunk Press-reported RPG Site, December 2025
  33. Is kungfupunk a genre? Store data Steam, Genre field
  34. Is kungfupunk a genre? Official
  35. Is kungfupunk a genre? Press-reported PC Gamer, Wes Fenlon, August 2025
  36. Is kungfupunk a genre? Press-reported Push Square, 25 June 2025
  37. What is not yet known Press-reported PC Gamer, 18 August 2026; GosuGamers